We already know that Fifty Shades of Grey is good at driving rope and tie sales, so just imagine what the smutty book will do for a lingerie line. Thankfully, we’re about to find out.
While news of an imminent Fifty Shades of Grey merchandise line broke a few months ago, little was known about the licensing deal. Yesterday, however, TMZ spoke with a rep from American licensing company CopCorp and confirmed that Fifty Shades-themed lingerie, sleepwear and clothing will be coming to a store near you very soon.
Three separate apparel companies are about to get very rich after inking a licensing deal with E.L James to sell the first-ever official Fifty Shades branded apparel line: A company called HYP will be selling hosiery, garters, and tights; FREEZE Clothing will be selling the knits, tees, and hoodies and Briefly Stated will sell daywear, loungewear, sleepwear and (obvi) underwear.
No word yet on what the aesthetic of the line will be–will they go for full-on S&M? Or water it down for the real-life Anastasia Steeles? But one thing is for sure–regardless of how the line looks, it will inevitably be a hit. Just ask E.L. James who is set to become UK’s most successful author, raking in approximately $1.4 million a week–all for a trashy soft-core porn novel. Sales of her book have reached 40 million worldwide and that number is only growing.
Now we only have one question: When are they going to announce a Fifty Shades of Grey adult toy line, complete with handcuffs? Come on, we all know it’s only a matter of time. [Ed. note: Shhh, Hayley, that is OUR thing.]