You won't see any big-name models in J.Crew's fall 2012 ad campaign--but that doesn't mean you won't recognize any of the faces. The mega-retailer has tapped a handful of successful fashion industry types (who just, you know, happen to be model-good-looking) to star in its latest ad campaign, WWD is reporting.
“We chose very accomplished people who have an impact on our customers and culture in general. They appreciate quality and detail. Our customers identify with them, but the campaign is not about celebrities,” said Diego Scotti, J. Crew’s chief marketing officer. And there go our hopes for Suri-Katie Holmes campaign....
The influencers chosen are a potent mix of fashion industry VIPs, street style stars and super-successful entrepreneurs. Holding it down for the women are makeup artist Alice Lane; Le Figaro’s deputy editor Virginie Mouzat, Tank's Caroline Issa, Rodin’s Linda Rodin, assistant director museum of development Angela Goding, and fashion editor for Wonderland magazine Julia Sarr-Jamois.
The men's side boasts an equally all-star roster, including creator of Arquiste perfumes Carlos Huber, Tumblr’s founder and COO David Karp, CEO of Trunk Archive Matthew Moneypenny, field advocacy director at the American Cancer Society Spencer Lyons, and contemporary art business director at Phillips de Pury & Co. Joe Carlucci.
Even though J.Crew didn't have to shill out for any big-name supermodels, Scotti told the trade that the ad spend is bigger this fall, with the campaign spanning print, social media, the catalogue, and jcrew.com. "It’s the right moment to tell our story about quality in a little louder way," he said. And they've chosen the right people to do it too.
Click through to see the whole campaign.