Fashion’s Night Out is set to be bigger than ever this year, so it only makes sense that the event would tap two of the (tween) world’s biggest stars to get the word out: Justin Bieber and Taylor Swift.
Seriously though, is Vogue going after the pre-teen demo now? Last season the Glee cast hyped FNO, and now it seems the event is targeting an even younger audience. Get those shoppers while they’re young and armed with their parents’ credit cards I guess.
Both Bieber and Swift promise to be in attendance during the night’s festivities and urge viewers to come out and meet “designers, models, musicians.”
“And who doesn’t want to meet models, right?” Justin asks with perfect comedic timing (…but what would Selena think??)
Bieber and Swift also tout the event’s one-of-a-kind FNO t-shirt, which benefits the New York City AIDS fund. They’re cute and all, but what we really want to know is, where can we score Justin’a FNO belt buckle?
Watch the full commercial below.