At the time the suit was filed, it was expected that Kardashian’s legal team would argue that the ads cause “confusion in the marketplace.”
Well, a year later and the whole thing has finally been resolved. A settlement was reached, but unfortunately we will never know how much money changed hands. Kim’s lawyer said, “The lawsuit was resolved to mutual satisfaction of both parties, but beyond that it’s the only statement we have,” according to WWD. But that hasn’t stopped the speculation about how much cash was at stake.
The LA Times is reporting that lawyers were originally talking about amounts in the neighborhood of $15 to $20 million. According to USA Today, Kimmy was also looking to bar Old Navy from ever using a doppelgänger model again. We don’t know how that turned out, but is using Kim K all that great for a brand these days anyway? She doesn’t sell glossies. And besides, Kim is way too high fashion for Old Navy now.