Here’s one good reason Lady Gaga was a smart cover choice for Vogue‘s record-breaking 916 page September issue: When she tweets the first image of the cover it goes out to over 28 million people. And that’s just what she did, after much tweet-hyping, around 11 p.m. last night. “SHH DONT TELL TWITTER/ SEPT ISSUE OF VOGUE MAGAZINE/ Sorry Anna but the underground kids deserve it. bisous! 1ST,” Gaga wrote. That should translate to some newsstand sales, even if they are down.
The cover was shot by Mert & Marcus and styled by Grace Coddington and Gaga is wearing Marc Jacobs. “I’m totally channeling fozzibear,” Gaga wrote on littlemonsters.com. We kinda think she’s channeling a drag queen but in the best possible way. Gaga’s monsters agree. Besides exclaiming things like “My water just broke,” and “HOLY FUCK” numerous little monsters have noted that Gaga looks like RuPaul here. Which is awesome.
Another reason we love this cover? It’s so different from what we’re used to seeing from American Vogue. A full-length image is quite a departure from the close-cropped vacantly smiling celebs that have become de rigueur for the mag. All the better to show off that incredible Marc Jacobs dress. But it wouldn’t be Gaga without a little shock factor, and in a photo from the accompanying editorial, Mother Monster is wearing nothing but one of those ginormous Stephen Jones for Marc Jacobs hats.
For more, head over to Vogue.com.