Dont let the mango-chili pops fool you! Despite the chill vibe that these snacks and other yummy food truck bites lent last night’s Prabal Gurung x ICB launch event, the target customer of this collaboration is anything but chill.
A quick scan of the crowd, full of tastemakers like Leandra Medine and Hannah Bronfman and editors like Vogue‘s Chioma Nadi and CR Book‘s Shiona Turni–already rocking the line–proved that this customer has some serious fashion chops.
But why leave it to guessing? For a concise take on who his latest collaboration is talking to, we reached out to the man of the hour himself, Prabal Gurung, who between hugs, kisses and introducing his new favorite band–The Tanlines–took a minute to break it down.
“She is a mixture of all my muses,” said Gurung. “A girl who is transitioning from getting to know herself to knowing herself.”
A room filled with those muses gave personality to a brand which, at least in this market, is a blank slate. While ICB remains a huge hit in the Asian market it is new in the states. Yet with this launch, available exclusuvely at Barneys, it’s poised to capture some of its hometown glory here.
Prabal’s collection for ICB is a melodic riff on his main line with soft fluid shapes, knee-grazing hemlines that manage to be flirty and ladylike simultaneously and chic fabrics you could come to live in. But if the pricepoints, resting between $250 and $650, seem too steep for the Prabal Gurung x ICB girl, then you have missed who she is according to Barneys Creative Director, Simon Doonan.
“Hello, you are at Barneys darling!” declared Doonan, who also added “The clothes are flamboyant and chic all at the same time. The girl who wears this is comfortable enough in her skin to own it.”
Hannah Bronfman, socialite and official ICB girl, who did triple duty as muse, hostess, and dj at the event, only had to think for a second before rattling off a laundry list of who her fellow fashionistas are:
“The ICB girl is a strong, sexy, confident girl,” explained Bronfman. “She cares about how she comes off to the world, but ultimately she likes to have fun!”
And they did. Click through to see all of NYC’s girls about town like Cory Kennedy, Hanne Gaby Odiele, Elettra Weidemann, Mia Moretti and more decked out in the new line, which is available at Barneys now.