“When you start doing the math with everything you buy, it’s overwhelming. It’s like, how many kids could I feed for the cost of this cup of coffee? Why not build that cost into a product?” says Lauren. “A lot of young women who might not have a lot of money for charity donations, but still like to shop from time to time and this gives them the perfect opportunity to give back.”

In a way, charity is the new luxury, and it’s recently become fashionable to show off a Tom’s tag or FEED logo. It gives people a story to tell and a sense of accomplishment. In fact, Tom’s and FEED partnered a few months back creating a shoe that not only provides a new pair of shoes for a child in need, but also tackles world hunger by funding 12 school meals (it’s still sold on the Tom’s site).

Fashion and philanthropy is a collab that we hope continues to build momentum. Seeing gorgeous young fashionistas and actresses (like Olivia Wilde) use their influence for social awareness is inspiring. To date, FEED has donated over six million dollars and 60 million meals. Keep up the good work, Lauren!