Minnie Mouse Had To Go On a Diet For Barneys's New Disney-Themed Holiday Campaign

Last year Barneys famously used the cartoon-like Lady Gaga as the over-arching theme/inspiration for the holidays, and this year it's using real carto
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Last year Barneys famously used the cartoon-like Lady Gaga as the over-arching theme/inspiration for the holidays, and this year it's using real carto
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Last year Barneys famously used the cartoon-like Lady Gaga as the over-arching theme/inspiration for the holidays, and this year it's using real cartoons: Disney characters.

Disney and fashion have had a pretty good relationship lately--Christian Louboutin just designed a Cinderella shoe, and Minnie Mouse had her own OPI nail polish collection. (Plus, polka dots--which are very Minnie--are everywhere this season thanks to the Louis Vuitton/Yayoi Kusama collab.) So Disney x Barneys is not so farfetched. So how is the high-end retailer making Disney high fashion? Some of the most beloved characters are being dressed by some of fashion's most beloved characters: Minnie Mouse in Lanvin, Mickey in Balenciaga, Goofy in Balmain, Daisy Duck in Dolce & Gabbana, Cruella in Rick Owens {Ed. note: LOVE!}, Princess Tiana in Proenza Schouler, and Snow White in Nina Ricci. Called "Electric Holiday," the premise is that Minnie wants to go to the Paris shows.

A "moving art short" will have Disney characters walking down the runway, and, according to a release, fashion people--including "designers featured in the fantasy runway show, revered hair and make-up artists, photographers, respected journalists and editors, and the celebrities and notable guests that typically attend the high profile shows"--will be turned into "Disney types."

Barneys's creative director Dennis Freedman said they hit a roadblock with the Disney animators, because, well, Minnie's body is more real woman (mouse?) than runway. “The standard Minnie Mouse will not look so good in a Lanvin dress. There was a real moment of silence, because these characters don’t change," Freedman told WWD. "I said, ‘If we’re going to make this work, we have to have a 5-foot-11 Minnie,’ and they agreed. When you see Goofy, Minnie and Mickey, they are runway models.” They even brought a real life model to the Disney animation studios so animators could see how she walked a runway. [Ed. note: What would Lanvin designer Alber Elbaz, who just released a fall campaign featuring real women, say about this!?]

In addition to the film, a 3-D electric light show, and window displays, there will obviously be merch galore. Designers like Paul Smith and DVF designed Vinylmation figures, and Rag & Bone and L'Wren Scott designed Mickey Mouse ears. Must. Have. The retailer will donate 25% of the sales from "Electric Holiday" purchases to a yet-to-be-named charity.

Does this concept work for you? Click through to see more images.

Photos: Barneys via WWD