Confirmed: Vionnet's New Designers Are On Their Way Out

Whoever said a revival would be easy? After what feels like a roller coaster few years for the relaunched Vionnet label, more changes could be on th
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Hayley Phelan
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Whoever said a revival would be easy? After what feels like a roller coaster few years for the relaunched Vionnet label, more changes could be on th
Photo: Imaxtree

Photo: Imaxtree

Whoever said a revival would be easy? After what feels like a roller coaster few years for the relaunched Vionnet label, more changes could be on the way for the storied house.

Vionnet's recently appointed creative directors Barbara and Lucia Croce are said to be "discussing their future" at the brand after coming into conflict with the label's new London-based owner, Goga Ashkenazi, who heads up Go to Enterprise Sarl, WWD is reporting. The Croce sisters were brought on in October 2011 by the brand's previous co-owners Matteo Marzotto and Marni CEO Gianni Castiglioni, and at the time the designers were said to have signed on for three years.

But when Ashkenazi took over in May, through an investment agreement that sought to accelerate the development of the label, things may have gone sour for the two designers. So sour, in fact, that while Vionnet will show a spring 2013 collection as usual in Paris on September 28, a well-placed source told WWD it would be designed by an in-house team, and not the Croce sisters.

If the Croces do leave the brand, it will be the second major shake-up in under a year, since the sisters replaced former creative director Rodolfo Paglialunga rather suddenly in 2011. While nothing is confirmed yet, we always think it's kind of sad to see designers go after barely having enough time to prove themselves at a new brand. Then again, Vionnet is one of those labels we can't wait to see fully reinvented, so if something's not working then it may be time to cut the fat.

We hope this label finds its way to solid ground soon.

Update: Vionnet SpA has issued a statement (via WWD) confirming that designers Barbara and Lucia Croce are indeed out at the brand. No reasons were given, but the statement said that the creative directors "have, currently, interrupted their collaboration" with the storied brand.