Along with mosquitos and not being able to find a rental car in NYC on summer weekends, being sweaty is one of the unpleasant side effects of what is generally a very agreeable season. Sweatiness can then of course lead to stinkiness, which then leads to talking behind your co-worker’s back about how ripe s/he is, which is ultimately quite horrible for morale and teamwork. Instead of lighting incense at your desk and hoping your offensive colleague doesn’t stop by for a chat, a natural beauty company has a kinder solution: the Deodorgram.
G.B. Proudfoot [Ed. note: Fantastic hobbit name.] is an Arizona-based natural beauty products company that’s been around for about three years. One of the founders, Cam Proudfoot, took several years to develop the line’s “natural” deodorant (which he tested on rugby players in Arizona–that must have been a stinky bunch), called “For Pit’s Sake!” So right there it’s obvious that the Proudfoots (Proudfeet?) have a sense of humor.
He told us his challenge was getting people to try it, since a lot of people are skeptical of so-called natural deodorants. “Everyone assumes that if it’s natural it doesn’t work,” he said. “No one wants to stink.” Indeed. But what about those who stink and don’t seem to realize it?
Enter the Deodorgram, an anonymous service whereby you can send people a stick of For Pit’s Sake with a cute little message like: “You’ve always been such a cute little stinker, now you can just be cute and little! Please enjoy this hard working natural deodorant sent to you from a caring friend.” We asked if people are allowed to customize their messages *evil laugh* but the Proudfoot family obviously understands a little bit about human nature. “We’re going to keep the messages on the polite side,” Cam told us. “We want to control it a little bit. It’s a reflection on our brand.” (So it’s not like the internet, then). In the first week they offered the service they sold 200, so it obviously is resonating with people.
The deodorant comes in four “flavors” (Cam said all the ingredients are natural and “edible”): lavender, citrus, lime and clove, and unscented. A Deodorgram will set you back $9.99, which is a small price to pay for olfactory relief.
No offense to the lovely Proudfoot family, but we hope no one ever sends us a Deodorgram.