Good call, Madewell. In what we think is one of the most awesome celeb/brand marriages in recent memory, J. Crew’s cooler sister has tapped Beyoncé’s cooler sister as their new campaign star (sorry had to–but how about that’s really the last time we talk about Beyoncé in a story about Solange? Deal?).
We’re obsessed with Solange and Madewell in pretty much equal measure, so we’re very excited about this news; though it’s not all that surprising. Solange, who is signed to Next, has professed her love for J. Crew on multiple occasions (even to us), and attended a few of the brand’s fashion week presentations. Oh, and she went to the CFDA Awards with Jenna Lyons, about whom she had this to say:
I mean, we’re friends first. I of course love what she does at J.Crew. I just think it embodies my style in that it has so much color and texture and character but it’s classic with great tailoring and I think if you have one you have to have the other. And she’s just so freakin’ cool. What else can I say?
Her eclectic, quirky style does make a little more sense with Madewell than J.Crew. And while we love a good Jenna Lyons doppelganger, it’s nice to see someone front the brand who looks a little different from everyone else, but who still fits the brand’s aesthetic perfectly, and happens to be super pretty. See below for a very cute behind the scenes video from the campaign shoot of her looking flawless and “mixing well” and just making us want to be her best friend.