The Single Air Kiss.
This is the standard fashion week greeting. Seems simple but it has high awkwardness potential and varied approaches.
For example: Some people get so much air in their air kiss they are half a foot away from you when they go in for the hello. We recommend this approach for germaphobes and for people you don’t like. And if you’ve got on bold lipstick. It’s not nice to plant a big lipstick mark on someone’s cheek (again, unless you don’t like them).
And which way do you lean in? Most editors I’ve asked this week lean in to the left. But if you waver, or the person you’re greeting starts to go right, you could end up kissing someone on the lips. Oops! We recommend this tactic for when you meet someone you’d actually like to smooch like Ryan Lochte or Jenna Lyons.