Looks like Barneys just answered that controversial question Style.com asked last week: “Is lesbian chic here to stay?” Or perhaps this just means the “trend” has gone mainstream and is thus on its way out.
Barneys just unveiled its fall campaign in WWD and in it we see Arizona Muse (who has been romantically linked to Freja Beha Erichsson) and Magda Laguinge getting pretty cozy in Paris. It’s suggested that they’re lovers. “It’s not hitting you over the head, but they’re two women,” Barneys creative director Dennis Freedman told the trade. “They’re lovers, but there’s two different sides to their lives.” It was shot by Paolo Roversi.
Barneys also played with gender roles for its men’s campaign. For the first time, it will feature a woman, model Irina Kulikova. She appears makeup-free “with an entourage of men.”
Neither campaign is exactly groundbreaking in the world of fashion imagery, but for a company with as wide a reach as Barneys, who also supports the HRC’s Americans for Marriage Equality Program, it’s significant.
What do you think of the concept?