One of the biggest names in modeling will be noticeably absent from this season’s runways, and not because of an exclusive.
According to her Twitter, Coco Rocha‘s sitting this season out to film The Face, Oxygen’s forthcoming model competition reality show, where she’s a judge along with Naomi Campbell and Karolina Kurkova.
“This September would have been my 17th season of runway but I’m sitting it out to film #TheFace :),” she tweeted this morning with the above photo of her being fancy with her own chair with her name on it. Bet she doesn’t get those backastage at fashion shows!
We’re actually not that surprised that Rocha is prioritizing other projects over fashion week. Generally, the bigger a model gets, the rarer her runway appearances become–they’re not much of an income generator, nor do they provide that much valuable exposure for an already-established model. With campaigns, TV appearances and her enormous social media presence, Rocha has become a celebrity in her own right. Of course that doesn’t mean we wouldn’t like to see her on the runways. She just doesn’t need to. And it sounds like we’ll be seeing less of Karlie Kloss and Joan Smalls now, too.