Deborah Needleman Leaves WSJ for T

In a move that should surprise no one, Deborah Needleman has replaced Sally Singer at the helm of T: The New York Times Magazine, the Times announced today.
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In a move that should surprise no one, Deborah Needleman has replaced Sally Singer at the helm of T: The New York Times Magazine, the Times announced today.
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Getty

In a move that should surprise no one, Deborah Needleman has replaced Sally Singer at the helm of T: The New York Times Magazine, the Times announced today.

The new role is effective immediately and confirms reports from earlier this month, which Needleman denied at the time.

“As we look to expand and extend T and continue to evolve it for our loyal and sophisticated New York Times audience, we will rely on Deborah’s broad range of experience and creative energy," Jill Abramson, executive editor of The New York Times, said in a statement. "She is coming on board to strengthen the franchise and re-imagine its future on all platforms. Given the depth of her talent and experience, I am certain that T is in very good hands."

While at the helm of WSJ, the Wall Street Journal's lifestyle glossy that she helped launch, Needleman saw the magazine increase from four issues per year in 2008 to what will be 12 in 2014, as well as a significant growth in luxury advertising.

Considering reports that Sally Singer's abrupt departure from T was due to poor ad sales, Needleman sounds like their dream replacement, and was an obvious choice from the start.

Needleman also edited the Wall Street Journal's Off Duty section and, earlier in her career, founded Condé style and decorating glossy Domino. Here's one more impressive undertaking to add to her resumé.

No word yet on who will replace Needleman at WSJ.