The only trend bigger than designers doing mass collabs is designers doing Brazilian-themed mass collabs (see: Francisco Costa’s collection for Macy’s and their recent ode to Brazil). Derek Lam is the latest to journey to Rio for a collection.
The designer, who has a contemporary line, 10 Crosby, and also randomly designed a green room at last night’s Emmys, is now dipping his toe a bit further down-market. He’ll be doing a Rio de Janeiro inspired collection for Kohl’s new DesigNation promotion, WWD is reporting. (We reported a few weeks ago that Narciso Rodriguez would be launching the DesigNation program with an Istanbul-themed collection.)
While there are no images of the collection available yet, you can expect it to have a different feeling from what Lam usually designs. “What I do [with my own collection] is a little more cerebral. I usually think about books, art and architecture,” he told WWD. “Here, it was just appealing to focus on a specific destination. This was a nice departure for me.” Lam has been to Rio at least three times, and he spent rainy days in gardens and museums, culling inspiration along the way.
The collection will feature dresses, skirts, pants, capris, shorts, tank tops, swimwear and outerwear, which will hit Kohl’s in April and May and retail for $36 to $98. This was also the first time Lam has really designed swimwear–he’ll offer 15 pieces.
As far as making more affordable wares? “I really believe that as a designer, now we can do different things. Accessibility is no longer the opposite of luxury,” Lam told WWD. For all our sakes, we hope designers keep agreeing with him.