Exclusive Video: GQ Brings Surfer-Cool Brand Saturdays NYC to the Gap

As one of GQ's Best New Menswear Designers in America, the guys of hip NYC surf shop Saturdays designed a special collection for Gap. We went to a party for it and came back with this exclusive video of them working on it! Saturdays NYC is one of six labels doing a capsule collection for Gap, which hits stores on September 27. BLK Denim, Ian Velardi, Mark McNairy New Amsterdam, Ovadia and Sons, and Todd Snyder are the other designers participating. Might be some good stuff to steal here ladies...
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As one of GQ's Best New Menswear Designers in America, the guys of hip NYC surf shop Saturdays designed a special collection for Gap. We went to a party for it and came back with this exclusive video of them working on it! Saturdays NYC is one of six labels doing a capsule collection for Gap, which hits stores on September 27. BLK Denim, Ian Velardi, Mark McNairy New Amsterdam, Ovadia and Sons, and Todd Snyder are the other designers participating. Might be some good stuff to steal here ladies...
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Last night's torrential downpour in NYC couldn't keep the city's most stylish gentleman inside, as GQ and Gap celebrated the Best New Menswear Designers in America on Pier 40.

On September 27, Gap will release a capsule collection by the six GQ-chosen designers--BLK Denim, Saturdays NYC, Ian Velardi, Mark McNairy New Amsterdam, Ovadia and Sons, and Todd Snyder--ranging from a $20 pair of boxer briefs to a $348 leather bomber.

The collaboration comes on the heels of Gap's recent appointment of Rebekka Bay as its new global creative director and could be another step in the right direction for the American titan of casual wear, who, over the last decade, has seen much of its market share eaten up by chicer mega shops like H&M and national brands like J. Crew (who have upped their cool factor not only with chicer design, but by carrying brands like Saturdays in their stores).

“We were in Paris when we received the phone call,” said Saturdays co-founder Colin Tunstall. “Being nominated for such a prestigious award was surreal.”

True to form, Tunstall et al arrived at the party fresh from a surf trek in the Mexican Baha to celebrate a bachelor party (not to fear ladies, none of the boys are getting hitched; it was for Collett’s twin brother), where they “just surfed every day.”

For their Gap collab, Tunstall and the boys (Josh Rosen and Morgan Collett) emphasized Saturdays' clean lines with trim khakis, a fitted shirt, a waxed field jacket and tees, sweatshirts and caps adorned with a simple “&,” the guys’ chosen symbol for the collaboration.

Want to see more? Below, we have an exclusive access to a the behind-the-scenes video of the Saturdays working on their Gap collection.

So what’s next for Saturdays? This fall, we can expect a denim line from the brand, and next spring, they’ll be getting into more accessories, with a pair of sunglasses built by Blinde and made in Japan.