The Clothes: Punky, pop-kitsch, raucous fun. Minnie Mouse must have a great agent, because she is everywhere these days, between Barneys, OPI, and now: Gerlan. Gerlan gave Minnie swagger with inspired, blown up polkadots and exaggerated, bouncy bows attached to neoprene bodice dresses and skirts, silk jumpsuits, and “bow-veralls.” My inner six-year-old (okay, maybe mid-20s) was really into the cleverly named “Minnie From the Block” short-sleeve hoodie, which had extra-large cloth mouse ears and XXL bow. The other half of the collection focused on “gerl” power, with shouty slogans like “Spoilt,” “Gerl Power,” “99% Angel” and “Gerl Power” printed on ruched jean shorts, minis, bralets, and silk boxing robes. One model wore a nude colored head-to-toe “Occupy” body suit, covered entirely in “gerl” button pins. The last four looks were perhaps Pussy Riot-inspired, with neon, camouflage printed satin gowns with stomach-revealing side cutouts.
The Hair & Makeup: What makeup? All I noticed were the duo braided “ear” buns on top of the models’ heads, affixed with pink and blue bows.
The Soundtrack: “Big Banana” – Havana Brown, “Run the World (Girls)” Remix, “Independent Women” Remix
The Vibe: Bumping fun. A lot of showgoers with crazy colored hair and platform shoes.
The Front Row: Kelly Osbourne, Angela Simmons, Santigold, Rye Rye
Celebrity We’d Most Like to See Wearing this Collection: Katy Perry, Victoria Justice, any celebrity attending the Nickelodean Kid’s Choice Awards, Lady Gaga, K-Pop singers
WTF Moment: Some pants-less looks a la Marc Jacobs, except the models wore sheer pantyhose over underwear. Also, visible thong straps peeked out purposely under shorts and pants, recalling the terrible period of when Sisqo’s “Thong Song” ruled the airwaves. Please don’t let us see that thong.
What the designer said: “This season is all about “Gerl” power and girls I find empowering, outspoken and inspiring and opinionated. Gerlan Jeans is really about girls and boys with a lot of opinions who aren’t afraid to express them. That’s my brand and we’re trying to take it to the next level. We’re playing with the idea of what makes a girl powerful and it’s not just that butch girl or tomboy, there’s a lot of different ideas of power…”
Swag: A pink gift bag with OPI x Minnie minis, a raw-edged racerback Gerlan x Minnie tank top, and a fancy purse with a large dotted red mini bow.