Glamour’s Fashion Editor-at-Large Louise Roe has dipped her talented toes into just about every facet of the fashion and entertainment industry. She’s done TV (both hosting her own show, CW’s Plain Jane, and appearing on MTV’s The City), styled and modeled, and most recently was named to replace Elle Macpherson as the new host of Fashion Star. All the while, she’s found time to write and contribute to various fashion publications including Elle.com and Vogue.com.
So it was no surprise that we spotted the always charming and sweet It-Brit right in the middle of the action at New York Fashion Week. We were, however, impressed to learn that the stunning pair of shoes she was strutting around in were actually of her own design. Read on to see what else she’s been up to.
Fashionista: First, let’s start with the here and now–what are you up to these days?
Louise Roe:I’m in LA, hosting Fashion Star this fall. Also just wrapped the third season for Plain Jane and launched my fall shoe and clothing lines, for Stylistpick.com and HSN. It’s been busy, but I’m booking a vacation as we speak!
So all of the clothing and shoes are for purchase online?
Yes–the clothes are available in the US from hsn.com, and the shoes, bags and jewelry across Europe from stylistpick.com–they’ll be launching in the US early next year. The price point is super low, especially on the latter–something that’s important for me. Fashion should be accessible, not always exclusive.
How would you sum up your overall design aesthetic? Do you design with a specific customer in mind?
My customer likes to wear color! I am a fan of bright, bold prints, rich textures, and a hint of ’70s aesthetic, so I do think of women with that effortless, understated sexiness, such as Lauren Hutton, Ali McGraw, Farrah Fawcett. There’s a strong boho element to my designs, but the most important thing is that they fit and flatter curves. I’m about shape.
Being state-side for so long [Ed. note: She's been in the US for four years], do you ever fear losing your British accent? It must come in handy at times over here–Americans do love a good British accent!
You know, that’s something I’m very conscious of. I don’t want to lose my accent at all. In fact when I came back from filming in Europe this summer, my mates in LA said I sounded even more English.
You’re a wearer of many hats: TV presenter, writer, fashion editor, model. Is there anything that you have yet to delve into, but would love to?
Writing a book! I’m half way through one right now.
Can you drop us any hints about the book or what to expect this season on Fashion Star?
Fashion Star is just getting going–and I’m so excited! I’m styling myself, so right now I’m getting hold of dream dresses, skirts, heels… it feels a bit rude calling it work, it’s more like a dream! The book is an amalgamation of all the helpful, practical and surprising tips I’ve picked up from my travels and career: fashion, beauty, lifestyle–all the notes I’ve scribbled over the years are finally being bound into something glossy!
How do you balance everything and keep sane? Do you ever get a chance to shut off and zone-out?
Exercise really helps, I do an hour of reformer pilates a day when I’m not filming and love turning my phone off. Carasoin Spa in West Hollywood is also my peaceful place, a lady called Lena there gives the best massages and facials in the world, so I truly relax (and usually fall asleep!).
What’s been the biggest stepping stone or door-opener in your career?
I think moving to LA. It was a risk, but I remember my mum once saying, ‘So what if it doesn’t work out, you come home, and it’s no big deal,’ and it took all the pressure off.
Is there anything we’d never catch Louise Roe wearing?
Dresses with cut-outs on the midriff. There aren’t enough sit-ups in the world that could convince me.
In your opinion, what’s one thing that can pull any look together?
Great, elegant shoes.
What’s your guilty pleasure? The Kardashians, gin and tonics, Mexican food.
What’s one song that’s guaranteed to make you get up and dance?
This is absolutely embarrassing to admit, but ever since the VMAs, I’m a One Direction fan. They’re like pocket hunks, so cute–and the songs are super catchy!


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