Helmut Lang Spring 2013

The Clothes: I always expect to see a certain look at Helmut Lang (you know what I'm talking about), but creative directors Michael and Nicole Colovos
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The Clothes: I always expect to see a certain look at Helmut Lang (you know what I'm talking about), but creative directors Michael and Nicole Colovos
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The Clothes: I always expect to see a certain look at Helmut Lang (you know what I'm talking about), but creative directors Michael and Nicole Colovos took a break from the dark palette and abstract prints we've been seeing the last several seasons. They may have taken a tiny bit of inspiration from Proenza Schouler's boxy jackets and Christopher Kane's high-tech floral-esque prints from last season--not bad things to be influenced by. Color was everywhere--electric blue, construction cone orange and bright red perked up the more muted pieces. A very distinct, graphic print which looked like a floral paisley (flaisley?) adorned everything from jackets to dresses. Helmut Lang's signature open weave knits popped up too, hanging nonchalantly off the shoulder and layered over more solid pieces. Some shimmery, techy fabrics toughened up the floaty feel of dresses and tops--the show was a textbook example of sporty chic.

The Hair and Makeup: Hair was beachy, with limp perfect waves galore. Hannah Murray (for NARS) created a "lived-in" makeup look that was inspired by everyone's fave decade for beauty inspiration lately--the 90s. Interesting beauty note: she used concealer on the lips and lip pencil on the eyes. Multi-purpose makeup!

The Soundtrack: Heavy techno, trancey beats pre-show. Show opened with Tame Impala's "Elephant."

The Vibe: Very Helmut Lang-y; the show was in a sparse white gallery space with vertically-hung flourescent lights. Lots of wannabes were angling to snag better seats.

The Front Row: Linda Fargo, Leandra Medine, bloggers. It was a more low-key front row.

Celeb We'd Most Like to See Wearing It: The sporty tech look is perfect for Gwen Stefani.

Swag: Helmut Lang t-shirts

WTF Moment: People were aggessively and blatantly stealing the aforementioned swag, which only appeared on the first two rows. We saw one trio snag four shirts from unsuspecting and as yet unseated second row guests. We should have reported their sorry asses to the nearest PR girl, but instead just sat quietly and passed judgement on them in our head.

What the Line Sheets Said: We suspect there was a marine inspiration. Descriptors like "clam," "crab claw," "tide," "sunburn," "anemone," "gulf," and "aqua" were sprinkled through the line sheets.

Photos: IMAXtree