Everyone’s been waiting anxiously to see Hedi Slimane‘s debut designs for Saint Laurent Paris, but until that happens in Paris next month, we’re getting a peek at his aesthetic via a new ad that’s appearing in Vogue Hommes Japan today.

The ad, featuring musician Christopher Owens (formerly the lead singer of Girls), is downright rock’n'roll, showing the straggly-haired musician with his face obscured and leaning on a beaded pillow. According to WWD, it’s just one of 15 images that Slimane shot for the newly-branded house. Thankfully, some of those will actually include, you know, Saint Laurent fashion.

What do you think of the vibe?