The Clothes: Sweet and girly. Think ginghams, map prints, and Liberty-esque nautical prints all on a peaceful cream background. Pinafores, paper bag waists and loose overalls added to the relaxed vibe. Fisherman caps courtesy of Stephen Jones and adorable painted Swedish Hasbeens--with a perfect little heel--completed the "It's summer!" vibe.
What the Line Sheets Said: "Hemingway's Old Man and the Sea, and man's ongoing dialogue with the ocean, inspired Kinder Aggugini to consider the ways in which a girl might decide to escape the rigors of daily life in the world she inhabits. A pursuit of that freedom of 'being at sea' becomes the inspiration. So she boards 'Lola', her eponymous African Dhow, and sets sail for Cuba in search of her hero, Santiago."
The Hair and Makeup: Big, loose braid/ponytail hybrid tied with two or three elastics for a messy, casual vibe. Faces were bare except for rosy cheeks and lips.
The Vibe: A sleepy morning show at Somerset House, and we must give major props to the exceptionally patient security guard who must have said 10,000 times in the 20 minutes I was standing there, "OK, but you need to wait in this queue right here" all the while keeping his smile intact."
The Soundtrack: It started with Sinatra's classic "Under the Sea" (which always makes me think of Finding Nemo) but got a bit more schizophrenic after that, with small snippets of songs--like Gwen Stafani's "Wind It Up"--being played in rapid succession.
The Front Row: Sleepy UK press and buyers.
Celeb We'd Most Like to See Wearing It: Tavi
WTF Moment: The crazy octopus tentacle dresses at the end of the show.