Surrounded by an army of well dressed, perfectly manicured men and women, Lucky magazine’s Fashion and Beauty Blog Conference felt straight out of The Devil Wears Prada. There were Louboutins and feathers, of course–but the most important accessories any of the guests had on hand was without a doubt their business cards. Bloggers came from all over the country to network and listen in on insight from speakers like the Macy’s CEO Terry Lundgren, Rachel Zoe, The Man Repeller’s Leandra Medine, Simon Doonan and reality TV star-turned-fashion designer/blogger Lauren Conrad. Naturally, awesomeness ensued. Here’s what I learned.