The Row
Designers: Mary-Kate and Ashley Olsen

• “Here’s how far Mary-Kate and Ashley Olsen have come with their fashion collection The Row: Sitting at the spring preview, it becomes clear that other designers at New York Fashion Week have been mimicking the layered-yet-airy refined look that is at the heart of this label.” {The Associated Press}
• “Extremely serious, terribly grown-up fashion.” {The Daily Telegraph}
• “From the graceful presentation of The Row, with its focus on shades of cream and coffee, its layering of paper-thin cotton tunics over sheer georgette underdresses over sheer georgette pleated trousers, and floor-length billowing organza silk satin coats over silk linen lounging trousers … the message seemed to be ‘lighten up’–literally.” {Financial Times}
• “There were no trends, except for long, slender lines–just a beautiful collection that had a young, fresh elegance.” {International Herald Tribune}
• “It was the Olsens’ long, lightly layered silhouette that put this collection on a different level. You associate them with long things, but these clothes were far more particular, whether a neat red blazer with a cord tie and long matching skirt or a blue silk-linen dress with a low back that seemed to blend English Regency with Japanese folk.” {The New York Times}
• “It’s hard to believe that these are the same designers who built a brand on slouchy T-shirts and sexy leather leggings. This quietly accomplished collection was just about as far removed in ambition and mood from their origin story as can be.” {Style.com}
• “It was with … meditative components that the Olsens proved that the clarity of simplicity can often cut through the commotion of life, even the overwhelming clamour of Fashion Week, and the hectic metropolis where it’s housed.” {Vogue.com UK}
• “Theirs is a very specific take on minimalism, with a quiet grandeur and authority that values elegance over edge. Whether they know it or not, the Olsens are the aesthetic descendants of Zoran and Ronaldus Shamask.” {WWD}