The Clothes: Designer Oscar Metsavaht dressed up his spring 2013 collection (which we already saw in Brazil during Sao Paulo fashion week) a bit for his New York Fashion Week debut. While in Brazil, the collection was styled with straw hats, bikinis and sandals, giving it a leisurely, just-strolling-to-the-beach feel. But at Lincoln Center, looks had a more sleek and sophisticated feel and Oskar Metsavaht’s design talents may have been highlighted even more. The SoCal-inspired “endless summer” theme was still intact, though, in the sunset and palm tree landscape prints, neoprene dresses, and “silk straw” capes. The latter is an “e-fabric,” from a company Metsavaht founded that produces fabrics in Brazil with socially conscious and environmentally sustainable methods using the latest technologies.
The Hair and Makeup: Beachy, slicked back wet-looking surfer hair. Natural-looking makeup.
The Vibe: Standard Lincoln Center. People seemed intrigued, it being the Brazilian label’s first show in NYC. I was happy because I had a better seat than I got in Sao Paulo.
The Front Row Edward Norton (!!), Stefano Tonchi, Suzy Menkes, Leandra Medine
Celebrity We’d Most Like to See Wearing this Collection: Kate Bosworth, Cameron Diaz
What the line sheet said: “An imagined summer day that wanders between a road trip through PCH1 (Pacific Coast Highway 1) and a stroll on Ipanema’s sidewalk. The lights and landscapes of this Endless Summer, where Brazilian Soul meets California dreaming, inspired the prints of this collection, which has as a reference my own aesthetics, brought from the OSKLEN summers. The end result is neither retro nor futuristic. It is modern.”
Photos: Billy Farrell Agency