How They’re Changing Their Brands
While he’s yet to present a collection (to the public), Slimane has already given us a thorough preview of what’s to come branding-wise with a new name, logo/font, ad campaign and store design. Having photographed the campaign and designed the store himself, Slimane is clearly taking all aspects of the brand into his own hands. YSL fans are kind of freaking out about it. He and YSL have positioned this rebranding as an homage to the original branding from the ’60s when YSL, the man, first launched ready to wear.
Simons doesn’t seem to have touched Dior’s branding in terms of logos or stores or ad campaigns–at least not yet. However, with his pure, modern, wearable couture collection, he’s already changing the way the public views Dior and perhaps even couture, as a craft.