While it’s still a rumor and both parties declined to comment to WWD, we can’t think of a more perfect match than these two. Katie is no stranger to ad campaigns–she’s showed her versatility by fronting campaigns for both Ann Taylor and Miu Miu. Plus she already has a perfect Mona Lisa smile that’s custom made for a beauty ad. (There are never toothy smiles in beauty ads, have you ever noticed?) Katie has pretty broad appeal too–she’s young and attractive but also a mom and working woman. All demographics covered!
Bobbi Brown is obviously known for natural, effortless beauty, which is Katie to a T. We like this pairing!