Shopbop Relaunches with Loads of New Perks and Features

When we're in the mood to shop online (which is kinda all the time), we have a few go-to fail-safe sites. Since its launch in 2000, Shopbop has been o
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When we're in the mood to shop online (which is kinda all the time), we have a few go-to fail-safe sites. Since its launch in 2000, Shopbop has been o
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When we're in the mood to shop online (which is kinda all the time), we have a few go-to fail-safe sites. Since its launch in 2000, Shopbop has been one of those sites that we can trust to find what we're looking for--whether it's J Brand jeans or a cocktail dress for that wedding we have next weekend. They even introduce to new labels on the regular. But the site is about to get even better.

That's right. Shopbop is relaunching. New editorial content led by Shopbop Fashion Director Treena Lombardo gives everything a sleek, fashion forward edge. Your shopping experience is optimized thanks to new notification and sharing features across social media that help you track the items you want. Don't worry, they've got mobile covered too so you can shop on the go (very important!).

We're super psyched about the relaunch. And so are some our favorite fashion insiders. Rachel Zoe, the Man Repeller's Leandra Medine, Camilla Belle and La La Anthony, star in a hilarious video for the big relaunch. Check out this preview featuring designer Chris Benz:

Oh and wait, there's more. The new Shopbop.com has also put together a fun little fashion game for us shoppers. You'll be able to "launch" designer/stylist/blogger avatars towards targets--like a stack of bangles or a pair of shoes (so much chicer than Nintendo gold coins)--to advance them through three levels. You can check out the full video and get your gamer on now on the Shopbop website and Facebook page.