Mara Hoffman Spring 2013

The Clothes: The Hawaiian theme was apparent long before a flimsy crop top with 'ALOHA' written on the front came down the runway. Mara Hoffman's girl
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The Clothes: The Hawaiian theme was apparent long before a flimsy crop top with 'ALOHA' written on the front came down the runway. Mara Hoffman's girl
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The Clothes: The Hawaiian theme was apparent long before a flimsy crop top with 'ALOHA' written on the front came down the runway. Mara Hoffman's girls were out of an island dream with plenty of her signature elements like loose maxis, original silk prints in bright colors and (of course) loads of covetable swimwear. I love that that her clothes are never overtly sexy, but always flirty with well-placed cut-outs and crop tops that reveal skin in the most flattering ways. Most of the looks had me dreaming of a holiday somewhere tropical, but there were also plenty of pieces that didn't require a plane ticket. A khaki utility jacket embroidered with waves, parrots and palm trees went immediately on my wishlist, along with a silky printed blazer. I could also see how easily a leather jacket and booties could make any of her flowing dresses a playful choice for the city.

The Hair & Makeup: Fluffy, subtly crimped hair that was parted on the side created a summery vibe. Girls had palm leaves tucked behind their ear and leaves around their wrists as bracelets. Makeup was minimal except a swipe of blue on the eyelids (a trend we've spotted at several shows) and coral lips.

The Soundtrack:The show started and ended with three girls playing Hawaiian music on ukeleles, and tunes like the Pixies played during the show.

The Vibe: Cool, hipster crowd without too much fuss.

The Front Row: Pamela Love and her husband, Rumi Neely, Bryanboy, Jessica White.

Celebrity We'd Most Like to See Wearing this Collection:Rosie Huntington-Whitely.

WTF Moment: There were a lot of kids and, stranger yet, preteens at the show. I sat next to a group of girls chattering about Miley Cyrus right in my ear.

Photos: IMAXtree