A few months ago, we caught up with the dynamic duo (and real-life couple) behind one of the first successful (and perennial favorite) street style blogs, Stockholm Streetstyle. Since founding the site in 2005, Caroline Blomst’s and Daniel Troyse’s stars have quickly risen–in fact, Blomst told us that the site’s popularity grew so fast that it went from a hobby to full-time job in just six months.
Obviously a lot has changed since the two first started blogging (particularly in the world of street style) so we had to know their take on it all–especially as fashion week’s street style frenzy is in full swing.
Read on to find out what Blomst had to say on everything from the “crazy” street style scene during fashion week, how editors are beginning to dress down to evade the cameras, and why new street style photographers have trouble breaking into the “hierarchy.”
What was the scene like [when you first started attending international fashion weeks in 2008] as a street style photographer?
It was really nice! There were hardly any street style photographers. I wish it could still be like that.
What is it like now?
It is crazy. Maybe then there were five or six main photographers, now there are hundreds. There weren’t so many bloggers back then. Maybe BryanBoy and a few others. We had full access; it was so convenient. I think now the [subjects] have changed too; people know that there are photographers from around the world coming, so they hang around outside the shows.
Is there a hierarchy? How does it work among the various photographers?
Well, we know most of the people street-styling. Within this group, we all know where to stand. We work together, so nobody is standing on the opposite side, obviously. There is a nice flow. When someone new comes in, it is hard for them. They don’t know what to do. You kind of teach them, but at the same time, you don’t want more people in. The paparazzi are closer to the area; they are different and do their own thing. They are after a shot of Katy Perry; we aren’t.
What is your relationship like with the various editors and models?
It is definitely a ‘hi’ basis. Many of them know us by now. Many people don’t know who they should take a photo with and who they shouldn’t, because there are so many photographers to keep track of. I mean, I would be confused if I was them! But most people know now that we are from Stockholm Streetstyle.