Oscar de la Renta, Allison Williams, and her stylist Christina Ehrlich collaborated with WWD on a piece about Williams’s Emmys prep. The article offers up a revealing look at all that goes into mapping out Allison Williams’s”image”–from her Met debut to her designer choices. It’s pretty fascinating and very calculated.
Williams wore a green ODLR number to her first Emmys last night. This apparently was a “moment” that Williams had been building up to since her first red carpet appearances, or, as WWD put it,
It was the culmination of a year of work to slowly build Williams’ fashion profile by introducing her to the style set at the Met ball and New York Fashion Week. The Emmys would be her major fashion coming-out party for the general public.
Williams wore Ralph Lauren to the Met Ball, was a guest at DVF on Fashion’s Night Out, and sat front row at shows like Peter Som and Prabal Gurung during this past NYFW. The plan is to have Williams, who only has a couple of acting gigs under her belt–most notably Marnie on Girls, go for an “American Beauty” look a la Brooke Shields, by having her wear mostly classic American designers. “We’ve had a very planned-out way that we wanted to see the evolution of her style come to fruition,” says her stylist Christina Ehrlich.
It feels a bit like Williams is mapping out her acting career fashion-wise before there’s even an acting career to map out. Ehrlich, who also styles Penelope Cruz and Amy Adams, tells the trade, “She’s a thinking actress in the company of Claire Danes or Natalie Portman.”
Williams brought binders with photographs of celebrities to show Ehrlich for inspiration. “I just have always been so interested in the way actors and actresses present themselves to the world because I think it is very important and it affects the way people see you as an actor and whether or not you still can [be] believable on the screen,” Williams told the trade.
To be fair, times are changing, and in an age where what a celebrity wears on a red carpet is often discussed way more than their acting roles, it makes sense to want to steer that conversation in the right direction.
WWD speculates that Williams’s calculated approach to fashion could lead to an endorsement deal, which is likely–celebrities who build relationships with brands–forced or not–tend to end up campaign stars. “It is important with these girls that it doesn’t happen too quick,” Ehrlich, who clearly already has those enorsement deals in mind, told the trade. “I would see her doing something with beauty, whether it is fragrance or Neutrogena or something that has to do with all-American skin care,” she says, adding, “Then, down the line with fashion, I could see her definitely doing that.”
What do you think–should Williams and Ehrlich start styling out her Vogue cover now or does all this premeditation seem like a bit much?