2012 is shaping up to be a year of (attempted) revival for fashion brands. The latest? Ungaro.
Almost exactly a year after it was announced that Giles Deacon, Ungaro’s most recent short-lived creative director, had left the company, followed by CEO Jeffrey Aronsson and other advisors, WWD reports that a new team has taken the reigns with plans to return the label to the runway next season.
The French fashion house has embarked on a partnership with Aeffe, an Italian manufacturer who also controls Alberta Ferretti and Moschino. Aeffe has tapped up-and-comer Fausto Puglisi, whose designs have been worn by the likes of Anna Dello Russo and Madonna, as the new creative director.
That the house’s attempts to turn itself around last year with Deacon and Aronsson, (whose proven track record at brands like Donna Karan, Marc Jacobs, and Oscar de la Renta got him a reputation as a “turnaround expert”) were unsuccessful must have meant that on some level the house was beyond repair. Before Deacon, the house saw a revolving door of creative directors ranging from Giambattista Valli to Lindsay Lohan [Ed. note: Oh, how fondly remember those heart-shaped pasties].
The deal with Aeffe is actually a license–wherein the Italian company can produce and distribute product under the Ungaro moniker. According to WWD, the license is active for seven years with the option to renew.