The Clothes:Veda’s specialty is still leather but for their second foray into ready-to-wear the uber cool NYC label proved they’ve more to offer than just killer leather jackets. But the jackets were there, of course–and they were amazing, buttery soft and tie-dyed in a funky palette. For this collection designer Lyndsey Butler partnered with stylist Emily Barnes (who’s worked with Paul Smith and up-and-coming label Heimstone, as well as major mags like Vogue) and renowned tie-dye artist Courtenay Pollock, best known for creating the psychedelic backdrops for Grateful Dead concerts. The result is a collection full of tie-dyed silk blouses and dresses as well as tie-dyed leather jackets and separates, that is utterly unique (I mean really, how many tie dyed leather jackets have u seen?)
The Hair & Makeup: Smoky eye, strong brow and nude lips. The hair varied–it was either loose and long, piled high on top like an updated pompadour or a combination of the two.
The Soundtrack: Live set from Alex Winston.
The Vibe: Laidback and groovy. Butler said she wanted to make it feel like a clubhouse for cool girls and the mission was definitely accomplished. Models lounged on couches or Persian rugs, smoking the occasional cigarette and partaking in card games or coloring. Guests were treated to juices from the Juice Press and a live set from Alex Winston.
Celebrity We’d Most Like to See Wearing this Collection: Erin Wasson
WTF Moment: When a model left her post to sneak a free Juice Press drink. Hey, those are normally really expensive!
What the designer said: “There was a whole list of things that we were kind of inspired by. We really wanted to do these tie-dyed prints and tie-dyed leather but I didn’t want it to feel too hippie-dippie, so we also wanted to really infuse it with that kind of 60s motorcycle babe, like ladies that hung out with Hells Angels, that kind of thing. They’re a little bit tougher, cooler.”
Swag: Juice Press juices