Anna Dello Russo’s accessories collection for H&M doesn’t launch until October 4, but the hype starts now, people!
And because nothing about ADR is subtle–which is why we love her–she’s released this absolutely over-the-top electro pop video to promote her H&M line. We’re kinda at a loss for words.
It’s called “Fashion Shower,” was directed by Alex Turvey, produced/DJ’ed by Emiliano Pepe, and stars–duh–ADR herself, vogue-ing and doing yoga in a giant gold bangle, of course. She doesn’t quite rap so much as make pronouncements about her rules in fashion. Example: “Is someone else is wearing your same outfit? Wonderful! You did the right choice.” This is all set to the cheesiest and silliest music ever. Watch all the way through and you too will soon be singing under your breath, “You need a fashion shower.” Is this the new anthem of NYFW?
Click through to watch, if you dare.