While the press was all a-buzz about Prada’s Japanese-influenced spring 2013 show and those challenging shoes, let’s remember that in the real world it’s actually fall. Miuccia Prada went with futuristic theme for fall 2012 and that theme has manifested itself in various ways since her collection hit the purple runway.
The print ads featured models in a distinctly videogame-like setting. The official campaign video built upon that theme with models playing a chess-like game in which the models were pawns, too. It was pretty strange, but looks pretty run-of-the-mill when compared to the Prada’s latest promotional “real fantasies” short film.
Prada does one every season–spring 2013 was all Americana human collages. But for this season, we think Prada’s team took “real Fantasies” to another level–the future, to be specific. We’ll let Prada explain:
Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.
So far, the top comment on YouTube is “what that fuck???” Watch the Prada-clad clones below.