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Everyone knows (or we hope everyone knows) not to put a picture of yourself doing something stupid on the internet. Once it’s up there, it’s there forever for all your friends, family and future employees to see. But where do you draw the line divide between being unprofessional and developing a voice and a brand for yourself?

“People come back for your voice, not because you give earth shattering information,” said StyleBistro editor Danica Lo. One hopeful student asked if Lo had any advice on where to draw the line between an online persona and your identity IRL. Lo said she lives by the philosophy that you should “never complain, and never explain yourself online.” Treena Lombardo, fashion director of ShopBop later added that “the manners and rules that apply to real life also apply to social media.”

We recommend not using foul language, saying negative things about people or posting inappropriate pictures. It only takes one quick Google search for you to lose out on a dream job.