Yet another way the internets are changing the fashion job landscape. Over the past few years, online outlets have dramatically increased both in quantity and influence. And the more we do, the more we have PRs emailing us about what words to use when referring to a certain brand (we kid–sort of).
Truth be told, the fact that super important agencies and companies like PR Consulting, KCD, Burberry and Nordstrom all have at least one person whose job it is to work with us online peeps feels like a nice nod of respect and acknowledgement of the online world’s undeniable influence and legitimacy. It’s also important because shorter, nearly nonexistent lead times require a totally different PR approach.