Anna Dello Russo for H&M Only Hit Stores Today--But It's Already Going for 8 Times the Price on eBay

We hopped over to an H&M store to shop the covetable collection ourselves--and found that there was more than enough prettily-packaged stock left for anyone looking to capture a bit of that Anna Dello Russo magic--no rushing or waiting in line required. So, why, then are some of the pieces being listed on ebay for nearly $1000?
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Tyler McCall
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We hopped over to an H&M store to shop the covetable collection ourselves--and found that there was more than enough prettily-packaged stock left for anyone looking to capture a bit of that Anna Dello Russo magic--no rushing or waiting in line required. So, why, then are some of the pieces being listed on ebay for nearly $1000?
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I asked the gentleman helping me if they had been particularly crazy that morning, and he responded that things had been pretty calm. Indeed, everything was still in order and it appeared to me there was more than enough prettily-packaged stock left for anyone looking to capture a bit of that Anna Dello Russo magic--no rushing or waiting in line required.

Yet despite all this, there are already over 200 listings on eBay for the pieces. Ranging from those crocodile-adorned sunglasses to the (free) paper shopping bag that goes with the collection (it's going for just over $8, if you're interested) a lot of the pieces are listed well over retail and some have amassed over 20 bids. That turquoise suitcase for instance, which retails for $149 and is still in stores, is being listed between $800-$900.

Of course, designer collaborations always cause a stir on eBay--who could forget the Missoni for Target-Gate of 2011?--but we thought the online bidding insanity surrounding these collections had died down a bit since then.

So what gives with the predatory eBay sellers? The collection isn't widely available, of course, so perhaps the people bidding on these items don't live anywhere near an H&M that stocks the collection. Still, the prices seem abnormally high when most pieces can still be bought directly in stores for retail prices. Our recommendation? Skip eBay and find a friend who can nip into the nearest H&M to pick up the pieces you want and have them shipped to you.