The Anna Dello Russo for H&M collection just hit stores today after a lead-up of fun press and amazing parties. The fashion set is obviously enamored with the street style star and we were pretty excited by the collection ourselves, but how was the public at large responding?
One thing was clear: I needed a fashion shower. So, I ran out to the nearest H&M (and then to the correct nearest H&M–why are there two on the same street within a block of each other?) to check out the collection in person. There in the lower level was a fantastic turquoise and gold display area stocked with all of the Anna Dello Russo for H&M collection. The jewelry was kept neatly behind a display area staffed by some very good looking men–whether that was intentional, I don’t know, but I appreciated it. Unlike collaborations I’ve shopped in the past, there were no lines, no chaos, no snatching up of entire piles of things, just people calmly trying out the different styles and (gasp!) politely asking staffers for help. It was pretty refreshing.
I asked the gentleman helping me if they had been particularly crazy that morning, and he responded that things had been pretty calm. Indeed, everything was still in order and it appeared to me there was more than enough prettily-packaged stock left for anyone looking to capture a bit of that Anna Dello Russo magic–no rushing or waiting in line required.
Yet despite all this, there are already over 200 listings on eBay for the pieces. Ranging from those crocodile-adorned sunglasses to the (free) paper shopping bag that goes with the collection (it’s going for just over $8, if you’re interested) a lot of the pieces are listed well over retail and some have amassed over 20 bids. That turquoise suitcase for instance, which retails for $149 and is still in stores, is being listed between $800-$900.
Of course, designer collaborations always cause a stir on eBay–who could forget the Missoni for Target-Gate of 2011?–but we thought the online bidding insanity surrounding these collections had died down a bit since then.
So what gives with the predatory eBay sellers? The collection isn’t widely available, of course, so perhaps the people bidding on these items don’t live anywhere near an H&M that stocks the collection. Still, the prices seem abnormally high when most pieces can still be bought directly in stores for retail prices. Our recommendation? Skip eBay and find a friend who can nip into the nearest H&M to pick up the pieces you want and have them shipped to you.