Chanel’s started releasing some teasers for its much-anticipated new Chanel No.5 campaign, featuring Brad Pitt as the brand’s first ever male face. We learned last week that in the commercial, which is due to drop on October 15, he’ll be speaking to “someone”–and that someone turns out to be the perfume.
The three teasers below all feature a partially obscured view of Pitt (that’s mean, Chanel) with him in voice-over asking questions in his best serious cop interrogation voice:
• “Are you going somewhere? [Pregnant pause.] Where?”
• “Do you feel lucky? [Pause again.] Why?”
• “What’s the mystery?”
No, really, what is the mystery Brad?
Click through to watch/listen to Brad ask some tricky rhetorical questions: