So it seems Carine Roitfeld is really launching a fragrance. Though we were wrong about what it will be called. (So weird it wasn't ZEX or CR One, right?).
After a tipster pointed us in the right direction, we discovered Roitfeld has taken out a trademark for a fragrance and a whole range of beauty products under the name "Forgive Me." Roitfeld took out the trademark back in January and it looks like a "notification of possible opposition" was filed in mid October.
Who is Roitfeld asking for forgiveness? And for what? We can only hope she hires some overpaid actor to deliver a dramatic and somber monologue to enlighten us.