Facebook Testing New 'Want' Button With Fashion Brands Like Michael Kors and Victoria's Secret

Been feeling like your options are too limited on Facebook in scenarios where you not only like something, but also want it? If so, you're about to get what you've always, well, wanted: a 'want' button (or a 'collect' button, depending on... something). Allow us to try and explain.
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Dhani Mau
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Been feeling like your options are too limited on Facebook in scenarios where you not only like something, but also want it? If so, you're about to get what you've always, well, wanted: a 'want' button (or a 'collect' button, depending on... something). Allow us to try and explain.
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Been feeling like your options are too limited on Facebook in scenarios where you not only like something, but also want it? If so, you're about to get what you've always, well, wanted: a 'want' button (or a 'collect' button, depending on... something). Allow us to try and explain.

The social network is currently testing this new feature, which appears to be another way to dip its toe into the e-commerce waters, with a select group of retailers including Victoria's Secret, Michael Kors, Neiman Marcus, and Fab.com. It also seems to be an attempt to capitalize on Pinterest's success in getting users to engage with brands.

You'll be able to compile the things you "want" into a wishlist through a new "Collections" feature. It sounds more complicated than it is. Especially since it appears to be different for everyone right now, which doesn't make a whole lot of sense. For example, Michael Kors now has a collection called Rock Star that's sort of like a regular photo gallery but more e-commerce-y. For me, each photo in Rock Star is a product with a "want" button hovering over the photo and a link to buy in the caption. For Leah, it's the same thing, except it says "collect" instead of "want."

Here's our step-by-step process towards figuring this out:

Dhani: did you ever end up seeing the want button on mk? Leah: haha no Dhani: so weird- i wonder if just some people have it? i feel like i wouldn't be one of the people who has it if that were true tho Leah: maybe you are a niche fb user but i still don't see where to see it on the kors page Dhani: it's not like on the kors page, just on individual pics in the rock star collection Leah: ok i see the rockstar collection now i don't see want i see collections Dhani: yeah but like click on the collection and then there's a pic of a black handbag or something and literally on the pic of the handbag it should say want Leah: haha Leah: i only see collect and then it asks me why i want to add it to my wishlist Dhani: oh i don't even see collect so confused

Presumably, they're testing out different words to see which one people 'like' more. So what I've maybe sort of figured out is that when you 'want/collect/other possible words' something (don't worry--you can unwant/uncollect if you make a mistake or change your mind), it shows up in your feed and your friends' newsfeeds, similar to when you like something. It also asks you why you want it/want to collect it, so you can add a little comment, like, "Because it's my birthday!" Or something.

Facebook describes it as making a wishlist--albeit one with a pretty limited number of brands to choose from at this point. We wouldn't be surprised to see that list growing before the holidays, though.

According to Mashable, Facebook does not get a commission on items bought through Collections, nor do the users who share or 'want/collect' them, but that would be pretty interesting if they did--wouldn't it, fashion bloggers?