Back in 2010, we reported a rumor that Target would be embarking on a collaboration with Prabal Gurung. And we were right! Just a couple of years early. We like to stay on top of things, OK?
Target has not only confirmed that the collaboration is happening, but they even have a sneak peek at a look from the collection, which will be all solids. Just kidding! There will be “loads of his signature prints and graphic details,” according to Vogue, which, as is made evident by this photo, look just as lovely at a lower price point.
The 80-piece collection of clothes, handbags, shoes and jewelry will range in price from $19.99 for a T-shirt to $199.99 for a leather jacket. And more good news: it’s dropping pretty soon. As in February 10, 2013.
So even if you do spend too much money over the holidays, you can still snag some new Prabal for the new year. Or Valentine’s Day, if you’re into that.
Gurung told Target’s A Bullseye View the collection is inspired by “a girl’s journey through the different stages of love and the clothes she wears during each milestone—from the first date to meeting the parents to the engagement.”
It’s the first specific designer collaboration since Jason Wu, which dropped at the beginning of this year, and a sign that Target hasn’t dropped them altogether in favor of larger-scale collabs like The Shops at Target and the Neiman Marcus/CFDA supercollab. As Gurung tells Vogue, “It’s almost like a rite of passage for new, young designers,” and we totally agree–even if every other mass retailer under the sun is doing it now, too.