McDonald's Sues Milan Over Prada Store

Prada and McDonald's are not two names you typically hear in the same sentence. Until now.
Avatar:
Author:
Publish date:
Social count:
429
Prada and McDonald's are not two names you typically hear in the same sentence. Until now.
Image Title1

Prada and McDonald's are not two names you typically hear in the same sentence. Until now. Because the fast food chain is currently suing the city of Milan after being unceremoniously pushed out of their cushy spot in the upmarket Galleria Vittorio Emanuele II mall--and replaced with a Prada store, Financial Times is reporting.

McDonald's has had a storefront at the Galleria Vittorio Emanuele II for the past 20 years, where it's surrounded by stores like Louis Vuitton and Gucci. (Apparently the next closest restaurant sells a salad that costs $35.) But now it's to be replaced with a Prada store, which will be the luxury brand's second storefront in the mall.

However McDonald's isn't going out without a fight. The fast food chain is contending that it was the only business in the Galleria that didn't receive the "right of first refusal on a new rental contract," according to the Financial Times. (Basically that means that McD's thinks it should have been offered a renewal lease first before Milan went into negotiations with anyone else.) Now McD's is asking the city of Milan (which owns the Galleria) for €24 million (~$31.5 million) in damages. That's a lot of Prada geta shoes.

"We don't want to fight with the city, but we were kicked out unfairly," Italian McDonald's chief executive Roberto Masi told The Financial Times. McDonald's claims there were clauses in place that stated the restaurant was exempt from closure, however the city is contesting McDonalds' allegations.

The Galleria McDonald's is the third busiest in Milan--nostalgic customers have been leaving messages on its Facebook page about how much it will be missed. Because after you drop $2,000 on a luxury handbag, a bag of salty delicious fries helps take the edge off, right?