You can get special lotion for when you’re a baby, acne products for adolescence, and anti-aging creams for when your skin starts “maturing.” But what about that time in your life when you’re way too old for Johnson & Johnson and too young for SK-II? Yes, I’m talking about the terrible tweens.
The tweens are a tough time in a girl’s life–you can’t quite fit into grown-up shoes, but you’d rather die than wear another pair of pink mary janes.
Enter 12-year-old girl Willa Doss. She feels your not-quite-teen-angst.
With some help from her mom she launched a line of age-appropriate skin care for girls, called–fittingly–Willa last spring. The 17-piece line isn’t makeup per se–it’s mostly skin care, with some very lightly colored lip glosses thrown in. Think sparkly sun block that isn’t sticky, yummy lip balms, gentle face wash, and fun details like dog clips for clipping your lip gloss to your bag so it doesn’t get lost.
Willa first got picked up at Target, and has since moved upmarket, recently debuting at Henri Bendel. The brand had a fete at the Fifth Avenue outpost last week, and to properly do the line justice, I brought along a special beauty correspondent for the night: Almost-10-year-old Mabel.
Mabel, a tomboy/book worm/ballerina–she’ll be in the New York City Ballet’s The Nutcracker in NYC this season–was excited for her first assignment, and proved right away that she has the right attitude for beauty/fashion. Upon walking into Henri Bendel, she observed, “The people here dress a little like the people in The Hunger Games.”
We headed upstairs, and after gorging on some sour gummy candies for a while and trying out the lip balm, we sought out Willa for a chat about skin care.