Last week, when we wrote about the forthcoming launch of Kendall and Kylie Jenner’s umpteenth fashion project, we couldn’t help but wonder, what about Rob and his sock line? Where’s Rob’s WWD article?
Well things finally seem to be looking up for the male Kardashian.
The sock line he’s been talking about doing throughout the past few seasons of Keeping Up With the Kardashians (but couldn’t because Kris Jenner was clearly favoring his sisters) will launch–for real–on November 9 at Neiman Marcus, WWD reports.
In fact, with an exclusive at Neiman Marcus, Rob could be on his way to becoming the most legitimate fashion designer within the Kardashian clan, whose wares typically sell at more down-market locations. It would also mean his fashion career is doing better than Kim’s bf Kanye.
Besides not being sold at Sears, the line is called Arthur George (a combination of his middle name and his father’s), and is kompletely free of K aliterations. “I wanted to stay away from using my last name,” he told WWD. “The label still says it’s by Robert Kardashian, but I’m more comfortable if it doesn’t scream Kardashian at you. We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy.”
A classy name for some classy socks–they’re all 100% Egyptian cotton and will retail for $30. Plus, this is more than just a vanity project. Rob has a business degree from USC and, according to the trade, he’s “serious about making Arthur George a success and doesn’t look at it as just another celebrity line.”
In addition to working with the design team for the bold, colorful socks (example at right), he’s learning the ins and outs of the business and plans to expand beyond socks. In fact, he’s trying to mirror Ralph Lauren’s career: “Ralph Lauren started with ties and I want to emulate that,” he said. “But I’m starting small and I don’t want to fail. And socks is where it begins.” Why socks? “Socks are something I’ve always been passionate about.”
With this, buzzy new girlfriend Rita Ora, and plans to launch Dash Men apparently, Rob has a lot going on and we couldn’t be happier for him. Congrats, Rob!