Macy’s

Theme: “The Magic of Christmas.”
The windows celebrate holiday traditions “through the ages.” For the third year in a row, they are also highlighting Macy’s involvement with the Make-a-Wish Foundation. While the windows have a traditional look, they’re pretty high-tech, featuring interactive elements (like being able to “swipe” and turn pages.) The Nutcracker, Miracle on 34th Street, and iconic NYC scenes are presented in the windows.

How: Designer Paul Olczewski played with a lot of cool technology for the windows. There’s a giant flip book (think iPhone) featuring 150 years of fashion. You can give a mannequin 70s hair, a Victorian corset and a60s mini-skirt it that’s how you roll.

Fun facts: Macy’s was the first department store in NYC to ever do holiday windows, and the first to have an in-store Santa, in 1862. The music is scored by a live Broadway orchestra, according to Olczewski.