Business Casual: Introducing StyleUp, the 'Pandora of Fashion'

Kendall is a former fashion editor who has written for NYmag.com, Lucky, InStyle, and NBC. She recently scrapped that glamorous life and is pursuing an MBA at MIT Sloan, in hopes of becoming an entrepreneur. My second year at MIT Sloan is in full swing: classes, meetings, trips. All of that is wonderful, but what I care most about, what consumes my life is… StyleUp! I came to business school inspired by the Gilt Groupe and Rent the Runway women. I knew--we all know!--there is so much potential for fashion startups to take off, but I had no clue how to make it an actual business.
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Kendall is a former fashion editor who has written for NYmag.com, Lucky, InStyle, and NBC. She recently scrapped that glamorous life and is pursuing an MBA at MIT Sloan, in hopes of becoming an entrepreneur. My second year at MIT Sloan is in full swing: classes, meetings, trips. All of that is wonderful, but what I care most about, what consumes my life is… StyleUp! I came to business school inspired by the Gilt Groupe and Rent the Runway women. I knew--we all know!--there is so much potential for fashion startups to take off, but I had no clue how to make it an actual business.
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Kendall is a former fashion editor who has written for NYmag.com, Lucky, InStyle, and NBC. She recently scrapped that glamorous life and is pursuing an MBA at MIT Sloan, in hopes of becoming an entrepreneur.

My second year at MIT Sloan is in full swing: classes, meetings, trips. All of that is wonderful, but what I care most about, what consumes my life is…

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Here's the deal: You get one email every day featuring an aspirational yet relatable outfit. It could be Olivia Palermo in heels and trousers, Ashley Olsen in a pencil skirt, a real girl running errands in jeans and driving slippers, Sheryl Sandberg in a classic LBD…whatever suits your taste and your local weather that day. You can also rate the looks so that your future styles will be even closer to your liking – it's like the Pandora of fashion! There’s a link to buy the key item from the look too, though the goal of StyleUp is much less about shopping and much more about appreciating what you already own.

Though we’re off to a solid start, StyleUp is far from perfect. We’re working towards using images that reflect a wider range of modern women. We’re working towards learning more about each person’s day-to-day needs so we can send outfits she will truly covet. We have a lot to learn, but in just a few months time, I’m really proud of our progress. I hope you sign up and share in my little style secret!

Meanwhile, if you have any questions about starting a fashion/tech company, about StyleUp specifically or balancing the entrepreneurial life with the MBA program, hit me up in the comments or message me on twitter (@kendall_to_go).