Could the 'Dump Trump' Petition Actually End Up Boosting The Donald's Profile at Macy's ?

An online petition urging Macy's to cut business ties with the "unpleasant, nasty and despicable[y] behavior[ed]" Donald Trump continues to accrue digital signatures a day after the department store's CEO defended the relationship. But could all the controversy end up actually helping Trump in the end?
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Nora Crotty
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An online petition urging Macy's to cut business ties with the "unpleasant, nasty and despicable[y] behavior[ed]" Donald Trump continues to accrue digital signatures a day after the department store's CEO defended the relationship. But could all the controversy end up actually helping Trump in the end?
Photo: Getty

Photo: Getty

An online petition urging Macy's to cut business ties with the "unpleasant, nasty and despicable[y] behavior[ed]" Donald Trump continues to accrue digital signatures a day after the department store's CEO defended the relationship.

In a letter later published on BuzzFeed, CEO Terry Lundgren denied that Macy's would consider dropping The Donald, citing that the "personal opinions" of the brand's celebrity affiliates "are not related to the merchandise we sell or to the philosophies of our company."

Yet, interest in the petition continues to grow. According to BuzzFeed as of 3:15pm yesterday, it had garnered digital signatures from upwards of 570,000 people. Now, less than 24 hours later, that number has soared to nearly 626,000 and counting.

My question is: Before this whole "Dump Trump" petition business, who even gave a second thought to Donald Trump's fashion career, other than him appearing in some forgettable Macy's holiday ads with a slew of other celebs? Has anyone ever trekked to Macy's in hopes of securing the latest edition of Trump the Fragrance for Men eau de toilette? Moreover, in an industry where name recognition and bad press is better than no press at all (see: Chris Brown, professional male model), could the petitioners actually end up benefiting Trump in the end?