Cyber Monday may soon overtake Black Friday as the #1 day for bargain hunters to shop. This year, according to cloud-based analytics findings from IBM, sales increased by 30.3% from last year, making it the biggest online shopping day in American history. Whoa.
WWD notes that according to IBM’s analysis, total dollar sales exceeded $1.5 billion, the number projected by ComScore. That’s a lot of steals.
Part of the reason sales increased so much this year has less to do with great deals, and more to do with what’s in our pockets: According to IBM, mobile sales increased 96% from last year, accounting for close to 13% of all sales, most of which came from the iPad.
Interestingly, while overall sales increased, average orders dropped by 6.6 percent to $185.12–mostly because of savvy shoppers taking advantage of great deals and free shipping.
But Cyber Monday is only the beginning of it. While IBM only analyzed Monday’s whopping $1.5 billion sales, WWD notes that for many retailers, elevated sales numbers stretched out over the weekend and spilled into the week, making Cyber Monday more of a Cyber Weekend.
“‘Nesting with family for the holidays’ now includes online shopping, so Monday is not as important as it once was,” Barneys New York CEO and executive vice president Daniella Vitale told WWD. “We will follow the same sale cadence this year as we have and do not plan to accelerate or change any promotions.” Likewise, Nasty Gal had such a successful Cyber Monday that it extended its promotions through Tuesday.
And what, pray tell, were all these bargain-hunters after? According to Brian Sugar, cofounder and CEO of PopSugar (which owns ShopStyle), the most searched terms were wedge sneakers, lace dresses, over-the-knee boots, maxidresses, fur vests, sequin dresses, boots, leather dresses, peplum tops and leather jackets. So now we know what most people will be wearing this winter!